Let’s face it, we’re all well aware that shooting and posting your own video to your company’s web site, your non-profit organization’s Facebook page or your Twitter feed is as easy as pulling your smart phone out of your pocket and pressing record. In today’s post, we’ll talk about good uses for do-it-yourself video, when to hire a professional, and pitfalls to avoid when going the DIY route.

We’ll even provide you with a free download at the end of this post to help you fix one of the most common mistakes that people make when shooting with a smartphone: the dreaded vertical video! At the end of this article, we’ll also provide some resources of inexpensive equipment you might consider having on hand when the need for DIY video presents itself.