Entries by Tim Johnson

Five Easy Videos You Can Make This Week!

Five Easy Videos You Can Make This Week!

When trying something new like using video on your web site, intranet or social media page, it can be so hard to get started! Maybe you’ve never used video before, or perhaps your last effort was a ton of work and the results (typically clicks and engagement) fell completely flat.

The 5 Steps to Making Your Next Video

Perhaps you read last week’s blog about DIY video and now you’re ready to give it a try. Or maybe after learning a bit more about the DIY route, you’re afraid to start because the process of creating useful content with video seems so daunting. Today we’re going to demystify that process and go through the 5 steps of producing your next video.

Whether you work with Positive Light Media, another video marketing professional, or even go the DIY video route, you’ll find that your steps will be similar, even if they have different names.

DIY Video: When is do-it-yourself video right for you?

Let’s face it, we’re all well aware that shooting and posting your own video to your company’s web site, your non-profit organization’s Facebook page or your Twitter feed is as easy as pulling your smart phone out of your pocket and pressing record. In today’s post, we’ll talk about good uses for do-it-yourself video, when to hire a professional, and pitfalls to avoid when going the DIY route.

We’ll even provide you with a free download at the end of this post to help you fix one of the most common mistakes that people make when shooting with a smartphone: the dreaded vertical video! At the end of this article, we’ll also provide some resources of inexpensive equipment you might consider having on hand when the need for DIY video presents itself.