An explosion of tools for video beginners makes it easier than ever to create compelling visual content. With a bit of practice, these tools can help you take your message far beyond static words and images. But you’ll still need to come up with the right video ideas to enhance your content marketing efforts.
Perhaps you read last week’s blog about DIY video and now you’re ready to give it a try. Or maybe after learning a bit more about the DIY route, you’re afraid to start because the process of creating useful content with video seems so daunting. Today we’re going to demystify that process and go through the 5 steps of producing your next video.
Whether you work with Positive Light Media, another video marketing professional, or even go the DIY video route, you’ll find that your steps will be similar, even if they have different names.
Let’s face it, we’re all well aware that shooting and posting your own video to your company’s web site, your non-profit organization’s Facebook page or your Twitter feed is as easy as pulling your smart phone out of your pocket and pressing record. In today’s post, we’ll talk about good uses for do-it-yourself video, when to hire a professional, and pitfalls to avoid when going the DIY route.
We’ll even provide you with a free download at the end of this post to help you fix one of the most common mistakes that people make when shooting with a smartphone: the dreaded vertical video! At the end of this article, we’ll also provide some resources of inexpensive equipment you might consider having on hand when the need for DIY video presents itself.