Cost of Video Production

Are you apprehensive about whether you (or your company) can afford a professional video? Perhaps you’re wondering about rates and costs? We understand and have answers for you.

We get a lot of questions from clients about the affordability of video and what we find is that there are not very many videos that cost less than $5,000 and not many videos that cost more than $25,000. The key thing to remember is that we work with you to help you understand what you can accomplish within your budget.

Making your video budget go farther

There are many ways to get “more bang for your buck” from your video production budget. Your initial idea may consist of a video with an estimated cost of $5,000 – $10,000, which could seem like a lot for a single project. However, we often find a way to re-use content from a video shoot, allowing us to create a main video plus a number of smaller snippets that are sharable with your clients and on social media, resulting in multiple creations from a single project.

No surprises

Because we understand that people don’t have an endless supply of money, we work very hard at carefully planning out your video project so that you can be sure that you get a lot of value out of what you spend.

Subscription-based video production

If you plan to create videos on a regular basis, we are now offering subscription-based video production. This is ideal for organizations with a busy social media calendar that don’t want to have to spec-out every video and snippet. Read more about our subscription-based video services.

Video production rates

When considering the cost of a video project, it helps to understand the elements that go into video production. A professional video services provider should provide:

• Professional quality video cameras — We use a Sony FS7 4K camera to capture our stories. By shooting with 4K video, we ensure that your video looks great and has a long shelf life.
• Professional quality audio — We us high quality wireless and hard-wired microphones. We also work with only the best contractors to capture perfect sound. Nothing ruins a good message more than unintelligible audio, which is why this is a huge priority for us.
• Professional lighting equipment — We primarily use LED lights to light our on-camera subjects. Using LED lights reduces the heat on the subject and also allows flexibility when shooting in a sun-filled office or in a location that has a mixture of lighting sources.
• Guidance on how to tell a story with video — We take pride in asking the right questions so you shine the light on your brand. It’s part of our mission!