Corporate Video Production | Twin Cities | Minneapolis

How can a well-told video story help your organization?

Do you want to know how to convey heart and emotion in your upcoming campaign? A well-told video story conveys heart and emotion like no other medium can. One man in this video talks about how he knows what it’s like to not have food. Can you imagine what that would feel like? It’s powerful to see and hear him deliver that line.

This video features employees of Blue Cross Blue Shield of Minnesota talking about why they give to the employee giving campaign. Many of the reasons they given tug at your heart strings in a way that just wouldn’t happen if you didn’t hear and see them saying it.

Video storytelling promotes fundraising campaign

Positive Light Media partnered with Blue Cross Blue Shield of Minnesota and created this employee fundraising campaign in 2016. The theme was Give Fearless and played off of their Live Fearless branding campaign. Employees gave to their favorite non-profit organiztions and Blue Cross Blue Shield of Minnesota matched their donations.

Producing and sharing this video resulted in a very successful giving campaign. According to Tom Lee of Blue Cross Blue Shield of MN, “thanks to Tim’s efficient, collaborative style and excellent attention to detail, we ended up with a campaign video that exceeded our expectations. By all accounts, it was the most inspiring video we’ve ever produced. The video definitely helped us achieve our $1 million campaign goal — woo-hoo! I look forward to working with Tim again in the future.”

A professionally produced video is a common expectation

Professionally developed company- or product- overview videos are now common expectations for today’s business. Posting these videos to YouTube and other social media sites including LinkedIn, Facebook and Vimeo helps your organization be discovered more easily and makes it easy for others to help spread your message in social media. Positive Light Media can help you create these videos for your organization.

Why does my business or corporation need high quality video production for a variety of audiences?

Corporations need great video stories for a variety of reasons: internal communications training, promotion and employee motivation.

Internal messaging is an often overlooked, but very effective, use of corporate video. Positive Light Media has a great deal of experience in creating business videos. Much of what we’ve created is for internal use and can’t be shared because it was created for an internal audience.

How one corporation successfully uses video production as part of their internal communications strategy

One story we can share: one of our large corporate clients creates quarterly videos for their employees that help keep them informed about the sales goals for the upcoming quarter. This organization has offices all over the country and the world. By creating quarterly leadership videos, they’re able to allow their employees to get to know the leaders in a way that’s far more impactful than simply sending an email.

If you’d like to explore how this might help your organization, please consider signing up for a Vision Session.

How can a well-told video story help your organization?

Video storytelling promotes fundraising campaign

Find out how video storytelling can be used to market your business!

A professionally produced video is a common expectation

Corporate Video

Why does my business or corporation need high quality video production for a variety of audiences?

How one corporation successfully uses video production as part of their internal communications strategy